G Y M - E - D I A R Y



The rise of digital fitness: Home Workouts v/s the Gym

Access to tons of apps has elevated the meaning of workout at home. Recent times have forced everyone to spend more time indoors with limited or no access to a gym. Or perhaps when life just gets too busy, you may find it hard to find time to commute to a fitness center.  Well, fret no more. Based on high demand, plenty of great fitness apps have been launched into the market to help you stay active or to assist you to indicate your routine. 

There is a whole plethora to explore from. Apps provide that extra much-needed motivation, a community that cheers you on, a digital nudge to assist you to stay committed, access to non-public training or live classes, or simply a spread of exercises to undertake something new or to enjoy within the comfort of your house. The alternatives are limitless. Even established fitness centers have launched their apps to reach their customers better. 

Consumers want faster service across a diffusion of platforms, which have products that are tailored to their individual needs and preferences. To stay up with those demands, insurers should embrace a forward-looking, customer-centric business model that gives customers with any time, anywhere access to services. Create a strategic vision. 

Now it’s time to define a strategic digital goal. Where does the organization want to be, digitally speaking, within the subsequent five to ten years? What are the critical areas that require to be addressed to appreciate that goal? 

The model helps by identifying capability gaps and comparing the present status with strategic requirements. The process results inform insurers to prioritizing tasks into actionable steps that end within the desired digital fitness level. For most of the world, visiting the gym is rushing across town to make sure you made that seven-thirty class on time. Or it meant hitting the gym even before the sun comes up while everyone else is in bed. The experience is much different now though. Our living rooms and bedrooms have doubled up as our gyms, while our mobiles have become our instructors.

Digital access to fitness guidance has become a breeze with most fitness facilities moving their services online. Be it your local gym down the road or a world-famous franchise, there’s an infinite selection to choose from, and that’s before you count the thousands of online fitness businesses that existed before the impact of COVID -19. 

How to create a Digital Fitness Experience? 

Digital fitness is not just limited to online fitness sessions. It also includes digital devices, software, and applications that aid in health and fitness. Overall experience for gym members is far-fetching and if you have decided to take your services online, you’d wish to furnish an A grade level of experience. A pleasant experience ensures member loyalty within the long term and boosts engagement. When planning a digital fitness structure, give some thought to what services would benefit your members the most and how it ties together with your overall business. So, choose wisely from the combination of things like wearables, fitness apps, digital fitness devices, digital on-demand fitness, and streaming to create your own brand of digital fitness.

When moving your business online, foremost don’t lose sight of accountability to your members. However, once you have surety for that aspect, the subsequent part you need to target is ensuring your digital experience is the simplest for your members. People have already started accepting home fitness trend but with the closure of gyms and plenty of the general public on lockdown, home fitness has become the norm. With the rise in home fitness and demand for personalization, people are looking to technology to form the right digital experience. 

Another digital aspect that impacts you majorly is online reviews. Potential customers want to know what kind of experience and what others say about you. Ask your clients to share their journey with you by posting reviews on Google, Facebook, Yelp, or wherever you wish for more reviews. Regular social media posts like on Facebook and Instagram are a must for your business since consumers will want to check out your services and learn more about your business.